Author Archive: extrotech

Online shopping remains the most safe and convenient way for customers to shop amidst COVID-19 restrictions. As the number of consumers refusing to visit physical retail locations increases, online order fulfillment responsibilities of smaller retail organizations become much harder to manage. While these smaller online retailers struggle, more and more consumers are receiving quality shipping times from Amazon as a result of their prime shipping options. Regardless of the quality of products Amazon offers, their shipping speeds can be a very convincing selling point to customers. This can lead to less business for smaller online retailers competing with Amazon. (more…)

One thing business owners and managers have come to realize is that the most critical aspects of their businesses’ operations will cause the majority of their stress. An organization’s employees, customers and vendors provide incredible value to an organization; but, these same assets will also act as the greatest threat. Without these necessities, businesses would immediately crumble. While there’s no magic wand to your businesses’ troubles, the resource accompanying this post is a wonderful starting point. The infographic acts as a strong base point to learning how to establish a long-term vendor base that can be a competitive edge for your business. (more…)

As more and more businesses are opting into green initiatives, the closed-loop economy model and the many benefits that stem from it has become increasingly popular. Unfortunately, for many business owners and managers unfamiliar with this model, it can be difficult to incorporate into their business operations. For those businesses struggling, this post and the infographic featured alongside it should serve as great information on how the model functions and the ways it can positively impact your business. (more…)

As you’ll notice from this post’s featured infographic, retailers have a much stronger likelihood of re-selling to an existing customer (60% to 70% chance) than they do selling to a newer one (5% to 20% chance). This is a trend seen industry-wide in retail, yet year-over-year, these organizations continue to invest most marketing and advertising budgets on campaigns targeting new customer acquisition.

How can so many retailers’ marketing and advertising strategies be overlooking such an integral part in both their success and return on investment? (more…)