Internet Marketing

These days, many small businesses store an abundance of data electronically. If you are able to accumulate data from an incredible number of customers and businesses, then you have a relatively massive set of data.

A crucial thing to keep in mind is that although your small business doesn’t have enough customer data, you can add in other data sources as well. Some small companies may have adequate information to become qualified as “big data”. However you also can have access to more general, large-scale data on what customers in your business or target demographic preferences. Or even, you possibly can make wise decisions even using smaller sized data sets.

Many businesses are gathering a considerable amount of data about how exactly their clients use their services, their customers use their products, after which crunching that information to show experiences that allow them to make improvements to those products. (more…)

The use of website for marketing is very important for any companies as , they can use it to market their products or service online . The truth is , it is rather difficult for businesses to stay alive without online marketing . Each move of the business gets flashed online much faster when compared with other electronic media like TV and Radio. We usually consider SEO and also social media to support our online marketing. But, the great importance of graphic design must also be considered.

Graphic Design is believed for enhancing and improving the overall looks of the website. Net users like the websites which have awesome designs. When the web is designed based on a specific style which is made with advanced design software, the outcome will surely be noticeable on the homepage. (more…)

Internet marketing has recently been seriously great for many manufacturers. For anyone who is a businessman and also have a look at Internet marketing, to understand.

To market all by yourself or perhaps business online, you require a presence about social networking sites. Help to make a Bebo site and also construct a Flickr consideration. It is most beneficial if you can perform both in conjunction with one other. These particular places allows you to talk with your niche on the subject of a regular basis to choose from rebates so to obtain opinions.

Have a completely unique selling feature. Within ones ads, in particular onto your website as well, be certain that would-be consumers be aware that you are exact same as everybody else in your domain. Tell them exactly why you are unique; you could even perform a contrast table proving them the methods you go above and beyond competition. (more…)

Every new blogger definitely asks this question “How to improve Alexa Ranking of your website quickly“.Here is the answer:

Alexa is a website owned by Amazon which uses certain parameters like number of visits, time spend by visitors etc. to rank other websites on the internet. Alexa rank plays a vital role in the advertisement field. Most of the visitors and advertisers judge your website on the basis of Alexa rank.

1. Install Alexa Toolbar

This is one of the important point to increase Alexa ranking. You should install Alexa toolbar in your browser because Alexa determines the rank of your website on the basis of visits of people ( and your also) that have the Alexa toolbar installed. And ask your friends, followers and visitors to install Alexa toolbar on their browsers. (more…)

Today I’ll tell you, what is 301 redirect and why should you implement it on your website. If we see the definition, the 301 redirect is the permanent redirect from one url to another. For example, If you want to show your content at a new url then you have to implement 301 redirect so that when someone would type the old url, he/she will be redirected to the new one.

Case of http://www.yourwebsite.com and http://yourwebsite.com

Now consider you have a website named http://www.yourwebsite.com.

Ok, now if you are not using 301 redirect then the url http://www.yourwebsite.com and http://yourwebsite.com will be considered as different by search engines and all the inbound links that point to http://www.yourwebsite.com won’t pass authority over to http://yourwebsite.com and vice versa. (more…)

It’s well accepted that posting false reviews is a bad idea. But what happens when an unscrupulous reviewer gets caught? Here, Steven Wyer shares the story of a Boston jewelry store where one of its employees tried to scare customers away from the competition.

Q: Why do customers post fake reviews?

Steven Wyer: Fake, or false, reviews are often posted by businesses hoping to boost their search rankings. They are usually positive and make the business look better to the search engines as well as customers.

Q: What about fake negative reviews?

Steven Wyer: These are often the result of a competing business or a scorned ex-employee. Sometimes, they are more personal.

Q: Can you give us an example of a business trying to sabotage another using reviews?

Steven Wyer: Back in 2013, there was a very high profile case of a review posted by Adam Jacobs. His father owns Boston-based Toodie’s Fine Jeweler. Jacobs posted a lengthy review against another local jewelry store, Stephen Leigh Jewelers, ostensibly in an effort to scare potential customers straight into his father’s shop.

Q: Is that legal?

Steven Wyer: No, not at all. Posting reviews with no merit against competing business is fraudulent and libelous.

Q: How did Jacobs get caught?

Steven Wyer: When the owner of Stephen Leigh Jewelers started tracing reviews from that user’s account, he managed to link it back to Jacobs, who works at his father’s store.

Q: Did the two know each other?

Steven Wyer: Stephen Blumberg, founder of Stephen Leigh Jewelers, stated in his lawsuit that he had never met Jacobs and that he was unaware of any bad blood between the two local jewelry shops.

Q: What information did the fake review convey?

Steven Wyer: In the writeup, Jacobs stated that Stephen Leigh Jewelers was “the biggest thief on the South Shore” and cautioned shoppers to go elsewhere.

Q: Was Toodie’s charged with anything?

Steven Wyer: No, the jury vindicated the store, which had originally been named in a 2013 complaint. It appears as though Jacobs acted alone.

Q: What was Jacobs’s punishment?

Steven Wyer: He has been ordered to pay Bloomberg a sum of $34,500 for emotional distress. The review was live online for several months, costing the business an unknown sum of money and greatly upsetting the small business owner.

Q: Are fake reviews a widespread problem across the different review sites?

Steven Wyer: Historically, yes. Thankfully, Yelp, Tripadvisor, the Better Business Bureau and other sites are taking steps to rectify the issue of fake reviews.

Q: Why is it so important to ensure that reviews are legitimate?

Steven Wyer: There are many reasons but it largely falls back to consumer trust and legal issues surrounding blatant lies that can damage a company’s reputation.